Ancillary Task Deconstruction 2/3

On this digipak, Katy Perry is featured prominently with over half the images being of her. This is used probably because she is a huge pop icon, recognisable world-wide and is a house-hold name. The images featured are all quite sexual in some form, with Perry either lacking clothes or showing skin such as cleavage. These photos are recognisably influenced by the lead single, 'California Girls', and the music video which features bright coloured candy, in turn making Perry seem quirky while maintaining the sultry image she hopes to have. The colour scheme is a mix of many colours (most just being ones that relate to candy and deserts), but the main four ad red, white, pink and blue. The white connotes to purity and innocence which is in contrast to the red which often represents romance and danger. However, the pink and blue can both signify youth as they are the colours often presented to babies at birth depending on their gender, again tying this in to the quirky image Perry wants of some candy world.

The use of candy throughout could be used to represent the sweet, innocent side of Perry that isn't often shown in the media due to publications about partying and her private life with her then-husband, Russel Brand. This could interest the audience enough into purchasing the CD to find a new style of music that reflects her and maybe what was happening at her life during the time. Likewise, the use of candy images on the two CDs may appeal to her younger audience through the use of colour and appealing


The other images used in the digipak has Perry in a dress, with each photo having her wear a different form of candy crown. This could give Perry a sense of authority over the listener as it reflects power onto her, reinforcing herself as an iconic pop star and an influence to many people. It could also be linked into the title of the album and lead single, 'Teenage Dream', due to appearing almost like a prom queen which is usually represented as the ideal fantasy for teenage girls, her target audience. The way her hair and make-up is done almost reflects a pin-up look, which could also represent the final song, 'Not Like The Movies', with "the movies" often being a dream for young girls back when the pin-up style was popular.

The only typography used is the track-listing and other information on the back, which may be because the imagery used for the CD itself is so iconic to Perry, people know it is her album so no title's or name is needed. The text itself is very bold and spacious, which makes it much easier for the viewer to read, again maybe targeting towards a younger audience. The font is both red and blue, using solid colours with a shine at the top of them to be visually appealing. Red and white circular candy is also used to replaces the 'O's in the words, reinforcing the theme of her CD.