Wednesday, 29 October 2014
Ancillary Task Deconstruction 1/3
The advertisement features two images, however the main image is simply a zoomed in version of the other. They feature Gwen Stefani sitting on a throne, surrounded by luxuries. The colour scheme of the advertisement follows that of the album- white and gold. These colours may have been used to catch the attention of the reader as they clearly stand out to the reader, going from what would presumably be a page of text or a typical dark advertisement to a brighter one such as this. The gold is used to connote to royalty, money, luxuries and power, all that is represented by Stefani herself sitting on a throne with a fur-lined jacket.
The main image is a close-up of Stefani sitting on a warped throne. It includes digitally manipulated imagery of a crown and scepter, used to reinforce the image of royalty, money and power. This reflects the album completely as the idea of glamour and royalty is a clear influence on this particular cover, while stating a song called "Rich Girl" on the advertisement.
The largest font is Stefani's name in gold, used to stand out completely from the rest of the image to make it known to the reader who they are looking at, with the second largest font being the album's title so the reader also knows what's being advertised. The gold font stands out against the white, following the colour scheme of the album. The font type itself is dramatic period font, using extravagant drop-capitals used mainly in the middle-ages; this is again used to reinforce the 'royal' them of the album, as the middle-ages is known for the kings and queens. It could also be argued that because the font is sophisticated, it also makes the reader feel a sense of sophistication.
Below the main image and titles, it informs the reader about the famous singles included and the other famous artists that feature and have contributed towards the CD. The font gets smaller as it talks about the contributing artists, showing that Stefani is the most prominent figure and the most important artist on the album.
Finally, at the bottom of all of this, links to a website about Gwen Stefanie. This is so a casual reader who is interested or a fan can find out more information about her, which may include a way to purchase the album, singles, tour dates, meet & great opportunities or other such things. This also includes the golden sophisticated font. In the bottom left corner beside it, a small photo of the album cover is presented to the reader, just being a zoomed out version of the main image, showing the full throne, Stefani's clothes and two dancers which shows her authority and power as they dance for her.
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