Digipack

For the CD cover, we decided that it would be better to make it simple compared to the original layout we had planned- this one looks more professional and sleek in contrast to the plan of having 3 head-shots looking at each other. Because Rachael is the main singer within the music video, we decided that she should be the representative for the band and thus be the only person on the cover, as the main singer is often the face of the band (such as with Paramore). We included a sticker onto the cover saying that it is "Exclusive" and "Deluxe", making it seem more desirable to the viewer as it makes them feel as if they will be included in something exclusive. We chose that house-style of black and white as it is very sleek and professional looking, making it ironically contrasting with the upbeat vibe of the song.

With the back cover, we wanted the back cover to reflect the front cover to show the continuity between them. To achieve this, we used the same font and included Rachael on the back, however we chose to have her face away from the viewer to reflect that this is the back cover, whereas on the front she is facing them. We included a barcode in the bottom right of the album to follow conventions of CD covers while keeping it subtle so it is not distracting to the reader. We used a small font on the website and Copy Right information as the reader would not be bothered to read this unless searching for it, so we made it still readable but not distracting. We also included the logo of our company to represent us and show our part of the CD.

Inside Left

For the inside cover, we decided that on the left of the CD should be the lyrics to the main song- following the conventions of other pop CD's such as The Script's, we felt this was best as it represented the song, the album (called "Ain't It Fun") and the video well. We chose to have the text as one big paragraph to set the CD apart from other ones, making it unconventional and unique to us. We had the text in the centre of the page as it catches the eye, having the text take up most of the page. We included a black border to frame the inside, being very simple but adding a set style towards it. Following the house-style of the entire CD and poster, we kept the same font and font colour to short a relationship and the continuity between the products as a whole. For the background, we kept it a pure white with no form of pattern or image as it would distract and be a form of outliar compared to the rest. We decided that it would be best to have the lyrics in all capitals as it makes them clear and stands out, connoting to the exciting and upbeat emotions that the song portrays.

Inside Right

For this side of the CD, we decided that it would be best to keep it very minimalist. Following the style of the previous side, we kept the black border for continuity and to keep a relationship between the two. However, we decided that where the CD would go should be black to follow the house-style of the black font and the simplistic nature of the advertisement and CD as a whole- we decided this as adding any sort of pattern or picture would drastically contrast with the rest of the product designs and therefore would show a lack of relationship between the two. Keeping the plain white background, it finishes it off as it clearly relates to the rest of the CD.