Ancillary Task Deconstruction 1/2

The advertisement features five images, but one is featured twice and then another time flipped. They feature the lead singer, the album cover and an image of the 7" picture disk. The colour scheme of the advertisement follows that of the album- red, black and white. These colours may have been used to catch the attention of the reader as they contrast well with each other, while giving the edgy rock vibe that the band aims for. The red itself connotes to violence, danger but also romance, cleverly used to represent the blood (violence), the grenade (danger) but the heart shape of the grenade (romance).

The main image is of Billie Joe Armstrong, lead singer of Green Day, picked as he is the most recognisable member of the band and has his own fan-following. It appears to be taken at a concert of some sorts as Armstrong stare into the distance while singing into a microphone, wearing black like the colour scheme. This reflects the band, genre of music and CD well as it represents the general rock feel they want for their band, while completely standing out (due to the white font and lighter background).

The largest font is both the band's name and the 'new' single- this is so people who may not recognise Armstrong by face immediately know who is being advertised. This suggests that Armstrong alone may not icon-enough for the aimed target audience. The white font clearly stands out against the grey background while also contrasting with the black theme in the image. The drastic change in font is also used in an attempt to make the band appeal to the rock-audience as it's edgy and stands out against the solid bold font of the band's name.

Below the main image and titles, it informs the reader about what is included within the album and the new singles. They advertise it as "The no.1 selling album", which may be used to influence the reader to find out more information about the album and become curious as to why it's sold so well. The colour scheme changes in the text, with the red highlighting what is deemed the most important information as well as the most appealing parts of the text, often highlighting "and" as red to make it seem like the offer is generous and desirable.

Finally, at the bottom of all of this, links to a website about Green Day and a charity (MakePovertyHistory) are shown. This is so a casual reader who is interested or a fan can find out more information about the band, which may include a way to purchase the album, singles, tour dates, meet & great opportunities or other such things. The inclusion of a charity is used in an attempt to influence the reader to support an act that the band itself presumably supports, while also coercing the reader to believe that purchasing an album, single, merchandise, tickets, etc. from the band will result in the charity earning money, making the reader feel good.