Contents Page

1. Advanced Portfolio Initial Ideas & Audience Feedback
2. Advanced Portfolio Chosen Brief
3. Main Task Deconstruction 1
4. Main Task Deconstruction 2
5. Main Task Deconstruction 3
6. Mood Board
7. Genre Research
8. Moving Image Planning
9. Audience Research
10. Pitch & Write Up of Audience Feedback
11. Ancillary Task Deconstruction 1/1
12. Ancillary Task Deconstruction 1/2
13. Ancillary Task Deconstruction 1/3
14. Ancillary Task Deconstruction 2/1
15. Ancillary Task Deconstruction 2/2
16. Ancillary Task Deconstruction 2/3
17. Ancillary Flat Plan - Advertisement
18. Equipment List
19. Filming Consent Form
20. Music Permission
21. Call Sheet
22. Crew List
23. Music Choice
24. Cast List
25. Rough Logo
26. Final Logo
27. Institution Research
28. Genre Research
29. Filming Consent
30. Storyboards
31. Shot List
32. Filming Update 1
33. Call Sheet 1
34. Call Sheet 2
35. Location Recce
36. Filming Update 2
37. Call Sheet 3
38. Location Recce 2
39. Filming Update 3
40. Call Sheet 4
41. Plan of Action
42. Rough Cut and Audience Feedback
43. Filming Update 4
44. Filming Update 5
45. Location Recce 4
46. Location Recce 5
47. Filming Update 6
48. Location Recce 6
49. Filming Update 7
50. Location Recce 7
51. Location Recce 8
52. Ancillary Task - Digipack
53. Ancillary Task - Advertisement
54. Music Video
55. Video Survey
56. Evaluation Question One
57. Evaluation Question Two
58. Evaluation Question Three
59. Evaluation Question Four

Evaluation Question Four

Here's is the link to the mind-map I created using Bubbl.us, stating what has been used both years.

Over the past year, I feel my skills with the technologies I have used have improved since AS. Last year, I used simpler software such as paint to create flat plans and the ancillary tasks, whereas this year I have used Sony Vegas Pro, Prezi, Bubbl, SurveyMonkey and Photoshop. Compared to last year where I conducted much more audience research for my magazine, this year it was simpler as it was a much wider target audience and therefore it would have been harder to focus on one age/sex/class. Although I used blogger last year, this year I have created much more in depth posts and updated it regularly with filming updates, ancillary task work and production diaries in general. Some websites were familiar to me from As such as Prezi and SurveyMonkey, but this year I have used Bubbl and software like Sony Vegas Pro to help me improve the quality of my work. Because I had it downloaded on my laptop, I was able to work from home and not rely on college time to work on the music video, therefore allowing me more time to improve each detail about it. I used a Nikon Camera this year as opposed to Canon as it gave me better detail for my videos and was more familiar to my partner and myself, allowing us to get the correct lighting and angles that we planned for. This year, I used Macbook laptops more often which allowed me to get familiar with it's controls, settings and software- this aided me greatly as it had more software than the college computers and helped me access the resources I needed.

Evaluation Question Three

My partner and I made a survey aimed towards teenagers, our target audience, as we felt their opinions would reflect the video best and make it clear whether it had been successful or not in reaching our target audience. We showed this to eight people all within the age-range of our target-audience and of various sexes and social backgrounds.

“Excellent pacing”, “Looked very natural”, “It is reflecting the lyrics of people having fun”, “They are very similar, creating a sense of structure and professionalism”.

Overall, the feedback we have received was largely positive with very little criticism to the actual video. However, some people did say that they felt some shots, such as the dancing ones, the office ones and when one of the actors is coming home from work could have been shortened down and potentially slowed the pace of the video down too much. Similarly, some people noted that a few shots seemed blurry, such as when one of our actors was on a bridge, and this could take away from the experience by not having a good sense of verisimilitude. Likewise, it was noticed that the wine-glasses weren't the same and an improvement would be to use the same one to add a sense of continuity to the footage and make it clearer how the wine glasses connect the scenes. It was a collective agreement from all answers that while the ancillary tasks were drastically different to the music video (“Compared to the song, it seems a lot calmer.”), it worked and appeared very professional with obvious connections (“Simple but effective,” “It links to Rachael (the actor), so it works well!”).

The responses from this show that the audience is active within their viewing of the video, but overall having a dominant reading as they follow and understand the story and messages of the video with a clear understanding of the narrative. It's unclear which sex said what as it was anonymous and their sex wasn't called into question, but I feel this is irrelevant as not only was the video aimed towards a target audience of teenagers in general regardless of their sex, all the feedback has been positive. This could be because no gender was portrayed in a negative light and as such there was none who felt discriminated against.

Evaluation Question Two

Evaluation Question One

This is a recording of my Director's Commentary.

Transcript:

For my video, I used Youtube to present it as it's easy to access for the wide public, while also giving viewers the option to comment or “like” it, giving me an idea of what is successful and not successful within the video.
I used Blogger to present my ancillary texts as this is where all of my development evidence is, while also being the most common place for members of my class to look at when looking at my work. Because you can leave comments on posts, this was the ideal place as I could receive feedback on my work.

The video follows some genre conventions such as having a title at the start in a bold font (such as 'Blank Space' by Taylor Swift), having one person within the video lip-syncing to the song (such as 'Bang Bang' by multiple artists), using related objects likes sparklers (such as 'Still Into You' by Paramore), the actors seem happy, enjoyable and content with life (such as 'Teenage Dream' by Katy Perry), bright colours are used during studio shots (such as 'Your Lips Are Moving' by Meghan Trainor). 

I challenged conventions by not telling the narrative in chronological order- I chose to do this as I felt that the happier and more upbeat scenes would fit better in the chorus, and as such I made them flashbacks so the verses didn't one-up the chorus. This contrasts with others, such as 'Millionaires' by the Script, where a story is told throughout the entire video while remaining in chronological order. I feel this ended up being very successful as it made the chorus much more happy and optimistic compared to the slowed down and slightly dull verses, making the footage flow well with the song.

With the ancillary texts, I mainly stuck to forms and conventions of general pop advertisements and CD covers- I done this by looking at other examples, such as Rihanna and Gwen Stefani, and deconstructing them. I chose to follow conventions with this as it would make it a better fit for my target audience of teenagers aged 13-18, while also making it more recognisable as a pop CD and advertisement for a pop CD. Conventions I followed with this includes things such as having the main texts bold and large to make the viewer's attention focus straight on that, having as minimal images and text on as possible to avoid clutter and make the message clear, including an image of the CD on the poster so the viewer is clear what to look for, using contrasting colours for the background and font so they were clear and easy to read, including an image of the main singer on the front of both the CD and advertisement and also the back to add a sense of continuity to the CD and adding borders around the preview on the advertisement and on the inside of the CD to follow the house-style of black and white with borders.

Video Survey

Music Video