Tuesday, 14 October 2014

Main Task Deconstruction 2



This is a music video from Paramore to their song, 'Still Into You'.  It features the band dancing around multiple rooms and areas, using the colours and imagery to represent what it feels like to be in love to match the song lyrics. It includes them in a room full of blown up balls, riding around a house on bikes and dancing in fields with sparklers.

Camera: Close ups are used throughout the song, with Hayley Williams framed often in the centre of the shot, following conventions of the genre of music (pop) as the main singer is in the centre and therefore portrayed as the most important and valued member of the band. Quite often the video uses full-body shots to portray the entirety of the band. Tracking shots are also used frequently due to the band being on bikes, so the viewers follow them as they move and feel a part of the video and involved. Tracking shots are also used to follow the movements in general which gets the audience feeling as if they are there within the music video and that the band (mainly Williams) is interacting with them. Quite often, zoom in and out are used to add the effect of the video being fast paced and giving the general feel of excitement and entertainment to the viewer.

Mise en scene: The band are shown wearing pastel colours which reflect well with the general colour of the videos, complimenting each other well and connotes to the summer season which in turn also connotes to sun and general happiness. The high-key lighting used within the video is used to emphasise the overall fun and happiness of the video which reflects the meaning of it as stated above. Projection is used multiple times on the band members and the walls of different colours and lights which goes on to, again, reflect the colours used throughout the entire video.

Editing: The editing uses straight cuts when transitioning from different clips, making the pass of the video fast. Many of them transition in time with the music beats, changing when a certain beat plays. I feel that in general this is an interesting way to transition as it keeps the audience captivated by the music and overall makes the clip transitions more natural. Slow motion is used a few times within this (such as on the bikes and with the sparklers) which slows down the entire video but in time with the bridge slowing the song down itself. 

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