Final Logo

 

This is the finalised log we have decided on. We decided that a white cicle with black or see-through font would be interesting as it is different enough to be iconc for what our production company would be. We chose the 'M' and 'W' to represent both our names, Michael and Wilkins, and because they are usually the same font except reversed, so flipping it would be interesting to see. The font we chose, Orbitron, was chosen as it had a technical and professional feel towards it, while also making the M and W different to eachother by having the W slightly wider. The circle itself was chosen as it is a common convention for companies to use, making the subject inside it the clear focus point.

Rough Logo

This is the rough logo for our company. Made on paint as it's a ver rough idea, we wanted to include both of our names within in it so we felt the logical conclusion was to use the W and M due to them being nearly identical except flipped and only different in certain fonts.

Cast List

Actor                                       Character

Rachael Cowan                       Person 1
Paige Henderson                     Person 2
Mikey Lilley                           Person 3

Music Choice

For the video, we are using the single edition of 'Ain't It Fun' by the band Paramore. We have chosen to use this version of the song as it is nearly a whole minute shorter (3:40) and doesn't include as much of the gospel choir, which we feel would have been hard to find a scene to shoot for it. This means we will be able to make the scenes flow better and focus on the shots we have chosen, making it the best we hope it can be.

Crew List

This is the crew list that we will be using to help keep track of who is supposed to be doing what. We made sure to make the roles equal so nobody would be doing more work than the other, sharing it so we can get the most work done effectively and make sure our video is the best it could be.

Call Sheet

This is the call sheet I made for every day when we film. It involves cast list, equipment list, crew list, scene, date, weather, lunch, location and address.

 

Music Permission

This is the email I sent to the management of Paramore asking for permission to use their song. I sent it to their management as I was not able to find an email address for their record label, Fueled by Ramen

Filming Consent Form

This is the consent form that we have made for the cast to say they allow their image to be used on photos, film and other forms of media, with only us (myself and Bethany Wilkins) and Gateshead College having access to them.

 

 

Equipment List

• Video camera

We would be using a DSLR camera which makes it easy to be portable and carry into our locations for filming. It is also easier to control the settings of how the video will look, putting more control into our hands. 

• Tripod

We wold be using a tripod to steady the camera for certain shots where we aren't holding the camera ourselves. This will avoid camera shake and result in a smooth, professional picture.

• Portable lights

We would be using portable lights due to the restrictions of normal studio lights needed a plug socket. This means we would have lights for every shot, despite the location, which can only benefit us as we can now control the lighting of our shots.

• Light reflector

We would be using a light reflector in the production of our video as certain shots will be dark from angles. To avoid this when it's unwanted, the light reflector will bounce the light to where we want it and lighting up the shot how we want. We may have to make our own, but this is easy to achieve.

• External hard drive

An external hard drive might be used during the production of our video to save any work we have done and have a back-up. This is beneficial to us as it means we will always have our work with us and leaves plenty of memory space to take additional shots if we are undecided on a type of shot to use.

• Video editing software

The video-editing software we will be using is SonyVegas Pro due to us being familiar with the program. We have chose to do this as it is professional enough to make the video look presentable, but simple enough to navigate and to achieve what we want.

• Torch

A torch will be used as much of our filming is going to be done at night time. It's a requirement so we can see clearly where we are walking, which falls under health and safety requirements. We could also use it within the video as a prop, so this can be even more useful than originally planned.

Magazine Advertisement

With the poster, we wanted to completely reflect the magazine cover, using examples of Gwen Stefani and Jessie J. To achieve this, we used the same image of Rachael as we did on the cover, the same font and the same placement of the titles. We included the date lower down the poster so it wouldn't be the first thing to catch the eye of the viewer, but would still be noticeable. We also included "The Deluxe Version" to once again making the reader feel included and that this would be a special product just for them. We included the band's name below the title of the album to follow conventions of posters, so they are able to catch the eye of the viewer with such a popular song then later the popular band. At the bottom of the page, we included a preview of our front cover to show the continuity between the poster and cover, all the while showing the reader what to be looking for in stores, making it easier for them and more recognisable to those invested in the song/band/CD.

Digipack

For the CD cover, we decided that it would be better to make it simple compared to the original layout we had planned- this one looks more professional and sleek in contrast to the plan of having 3 head-shots looking at each other. Because Rachael is the main singer within the music video, we decided that she should be the representative for the band and thus be the only person on the cover, as the main singer is often the face of the band (such as with Paramore). We included a sticker onto the cover saying that it is "Exclusive" and "Deluxe", making it seem more desirable to the viewer as it makes them feel as if they will be included in something exclusive. We chose that house-style of black and white as it is very sleek and professional looking, making it ironically contrasting with the upbeat vibe of the song.

With the back cover, we wanted the back cover to reflect the front cover to show the continuity between them. To achieve this, we used the same font and included Rachael on the back, however we chose to have her face away from the viewer to reflect that this is the back cover, whereas on the front she is facing them. We included a barcode in the bottom right of the album to follow conventions of CD covers while keeping it subtle so it is not distracting to the reader. We used a small font on the website and Copy Right information as the reader would not be bothered to read this unless searching for it, so we made it still readable but not distracting. We also included the logo of our company to represent us and show our part of the CD.

Inside Left

For the inside cover, we decided that on the left of the CD should be the lyrics to the main song- following the conventions of other pop CD's such as The Script's, we felt this was best as it represented the song, the album (called "Ain't It Fun") and the video well. We chose to have the text as one big paragraph to set the CD apart from other ones, making it unconventional and unique to us. We had the text in the centre of the page as it catches the eye, having the text take up most of the page. We included a black border to frame the inside, being very simple but adding a set style towards it. Following the house-style of the entire CD and poster, we kept the same font and font colour to short a relationship and the continuity between the products as a whole. For the background, we kept it a pure white with no form of pattern or image as it would distract and be a form of outliar compared to the rest. We decided that it would be best to have the lyrics in all capitals as it makes them clear and stands out, connoting to the exciting and upbeat emotions that the song portrays.

Inside Right

For this side of the CD, we decided that it would be best to keep it very minimalist. Following the style of the previous side, we kept the black border for continuity and to keep a relationship between the two. However, we decided that where the CD would go should be black to follow the house-style of the black font and the simplistic nature of the advertisement and CD as a whole- we decided this as adding any sort of pattern or picture would drastically contrast with the rest of the product designs and therefore would show a lack of relationship between the two. Keeping the plain white background, it finishes it off as it clearly relates to the rest of the CD.