Ancillary Task Deconstruction 2/1

On this digipak, Rihanna is featured heavily with all images featuring her face. This is used probably because she is a huge pop icon, recognisable world-wide and is a house-hold name. The images featured are all sensual and partially sexual without using her sexuality, having Rihanna pose with her eyes closed on all photos with clear posture that shows elegance. It could be argued that the use of red lipstick, red roses and the extent her red hair is shown off can represent romance and danger, as red connotes to these themes; however, red roses are mainly linked with only romance, so it gives the listener an idea of what the album will hold. The red colour scheme is bold, which fits well with the title of the album, 'Loud', as it would stand out on charts among other albums.

The extent her red hair is shown could be because at the time it was iconic for her, having started a trend among females of dying their hair red- this leads the reader to instantly recognise her influence and power, which could also be represented by her posture as she is facing down slightly, despite her eyes being closed, so she would be above the listener. Similarly, the theme for the digipak may be based on her widely publicised personal life as the theme seems to be love and potentially lust (based on her position, the colour scheme and the roses), which could lead the audience to want to buy the album to potentially find out more about her.

The only typography used is the title and Rihanna's name on the cover- this may be because that Rihanna and her label feel that she is so well-known, no other information needs to be given for a fan or wider audience to purchase the digipak. The text itself is very minimal and spacious, which makes the viewer focus mainly on the images in an attempt to make them feel how Rihanna intends, which is most likely curious. The CDs feature pale pinks roses which heavily contrast with the rest of the digipak's colour scheme of medium/dark shades of red. This continues the feminine colours and the overall theme of love and romance.

This part of the digipak features Rihanna thanking people who influenced her as a person, an artist and who influenced the album. She goes on to thank the people involved, with messages to significant persons and groups of people. This makes the reader feel as if they are seeing something private and personal, making them feel almost part of Rihanna's life. These images are provocative due to the position Rihanna is in and the amount of skin she is showing, but is also deeply personal due to Rihanna looking down and her hair covering her face. Due to her wearing white, it can lead the audience to believe there is a pure side to her which is reflected in the album, a side the media does not often represent.

The colour scheme is continued onto the back of the digipak, with pale pinks, shades of red and white being used to compliment eachother. The image used shows Rihanna as vulnerable due to her body language (sitting down, staring down, hair covering face, arms inbetween legs) which again can show a side of her the media neglects to show, and suggests to the audience that this is a side that will be reflected in some of her songs.