Evaluation Question Three

My partner and I made a survey aimed towards teenagers, our target audience, as we felt their opinions would reflect the video best and make it clear whether it had been successful or not in reaching our target audience. We showed this to eight people all within the age-range of our target-audience and of various sexes and social backgrounds.

“Excellent pacing”, “Looked very natural”, “It is reflecting the lyrics of people having fun”, “They are very similar, creating a sense of structure and professionalism”.

Overall, the feedback we have received was largely positive with very little criticism to the actual video. However, some people did say that they felt some shots, such as the dancing ones, the office ones and when one of the actors is coming home from work could have been shortened down and potentially slowed the pace of the video down too much. Similarly, some people noted that a few shots seemed blurry, such as when one of our actors was on a bridge, and this could take away from the experience by not having a good sense of verisimilitude. Likewise, it was noticed that the wine-glasses weren't the same and an improvement would be to use the same one to add a sense of continuity to the footage and make it clearer how the wine glasses connect the scenes. It was a collective agreement from all answers that while the ancillary tasks were drastically different to the music video (“Compared to the song, it seems a lot calmer.”), it worked and appeared very professional with obvious connections (“Simple but effective,” “It links to Rachael (the actor), so it works well!”).

The responses from this show that the audience is active within their viewing of the video, but overall having a dominant reading as they follow and understand the story and messages of the video with a clear understanding of the narrative. It's unclear which sex said what as it was anonymous and their sex wasn't called into question, but I feel this is irrelevant as not only was the video aimed towards a target audience of teenagers in general regardless of their sex, all the feedback has been positive. This could be because no gender was portrayed in a negative light and as such there was none who felt discriminated against.