Friday, 17 April 2015

Evaluation Question One

This is a recording of my Director's Commentary.

Transcript:
For my video, I used Youtube to present it as it's easy to access for the wide public, while also giving viewers the option to comment or “like” it, giving me an idea of what is successful and not successful within the video.
I used Blogger to present my ancillary texts as this is where all of my development evidence is, while also being the most common place for members of my class to look at when looking at my work. Because you can leave comments on posts, this was the ideal place as I could receive feedback on my work.

The video follows some genre conventions such as having a title at the start in a bold font (such as 'Blank Space' by Taylor Swift), having one person within the video lip-syncing to the song (such as 'Bang Bang' by multiple artists), using related objects likes sparklers (such as 'Still Into You' by Paramore), the actors seem happy, enjoyable and content with life (such as 'Teenage Dream' by Katy Perry), bright colours are used during studio shots (such as 'Your Lips Are Moving' by Meghan Trainor). 

I challenged conventions by not telling the narrative in chronological order- I chose to do this as I felt that the happier and more upbeat scenes would fit better in the chorus, and as such I made them flashbacks so the verses didn't one-up the chorus. This contrasts with others, such as 'Millionaires' by the Script, where a story is told throughout the entire video while remaining in chronological order. I feel this ended up being very successful as it made the chorus much more happy and optimistic compared to the slowed down and slightly dull verses, making the footage flow well with the song.


With the ancillary texts, I mainly stuck to forms and conventions of general pop advertisements and CD covers- I done this by looking at other examples, such as Rihanna and Gwen Stefani, and deconstructing them. I chose to follow conventions with this as it would make it a better fit for my target audience of teenagers aged 13-18, while also making it more recognisable as a pop CD and advertisement for a pop CD. Conventions I followed with this includes things such as having the main texts bold and large to make the viewer's attention focus straight on that, having as minimal images and text on as possible to avoid clutter and make the message clear, including an image of the CD on the poster so the viewer is clear what to look for, using contrasting colours for the background and font so they were clear and easy to read, including an image of the main singer on the front of both the CD and advertisement and also the back to add a sense of continuity to the CD and adding borders around the preview on the advertisement and on the inside of the CD to follow the house-style of black and white with borders.

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