Transcript:
For
my video, I used Youtube to present it as it's easy to access for the
wide public, while also giving viewers the option to comment or
“like” it, giving me an idea of what is successful and not
successful within the video.
I used Blogger to present my ancillary texts as this is where all of my development evidence is, while also being the most common place for members of my class to look at when looking at my work. Because you can leave comments on posts, this was the ideal place as I could receive feedback on my work.
I used Blogger to present my ancillary texts as this is where all of my development evidence is, while also being the most common place for members of my class to look at when looking at my work. Because you can leave comments on posts, this was the ideal place as I could receive feedback on my work.
The
video follows some genre conventions such as having a title at the
start in a bold font (such as 'Blank Space' by Taylor Swift), having
one person within the video lip-syncing to the song (such as 'Bang
Bang' by multiple artists), using related objects likes sparklers
(such as 'Still Into You' by Paramore), the actors seem happy,
enjoyable and content with life (such as 'Teenage Dream' by Katy
Perry), bright colours are used during studio shots (such as 'Your
Lips Are Moving' by Meghan Trainor).
I
challenged conventions by not telling the narrative in chronological
order- I chose to do this as I felt that the happier and more upbeat
scenes would fit better in the chorus, and as such I made them
flashbacks so the verses didn't one-up the chorus. This contrasts
with others, such as 'Millionaires' by the Script, where a story is
told throughout the entire video while remaining in chronological
order. I feel this ended up being very successful as it made the
chorus much more happy and optimistic compared to the slowed down and
slightly dull verses, making the footage flow well with the song.
With
the ancillary texts, I mainly stuck to forms and conventions of
general pop advertisements and CD covers- I done this by looking at
other examples, such as Rihanna and Gwen Stefani, and deconstructing
them. I chose to follow conventions with this as it would make it a
better fit for my target audience of teenagers aged 13-18, while also
making it more recognisable as a pop CD and advertisement for a pop
CD. Conventions I followed with this includes things such as having
the main texts bold and large to make the viewer's attention focus
straight on that, having as minimal images and text on as possible to
avoid clutter and make the message clear, including an image of the
CD on the poster so the viewer is clear what to look for, using
contrasting colours for the background and font so they were clear
and easy to read, including an image of the main singer on the front
of both the CD and advertisement and also the back to add a sense of
continuity to the CD and adding borders around the preview on the
advertisement and on the inside of the CD to follow the house-style
of black and white with borders.
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