Rough Cut and Audience Feedback

This is a rough version of our music video which has all the editing and filming we have been able to produce as of now. Due to not having access to equipment or actors, it's been unable to be completed which much footage missing, such as Paige coming home from work. Due to this, the audience finds it hard to understand the story line behind it as it's incomplete and much of the story itself is missing from the video. The black parts in the video is where we have planned scenes the fill that space. The black empty spaces are where the scenes that haven't been filmed will be placed- all of them are planned out, such as at the beginning having head-shots of each actor, but we still need to film this.

When screening the video to our class, we received feedback that pointed out the positives and constructive criticism. The feedback has been condensed into a list of positives and negatives:

Positives

• Good camera work with a wide variety of angles, movement and depth of field
• The music matched the feel of the video
• The clips were funny and so they matched the upbeat song
• Product placement
• The contrast between the party and work scenes flow well
• Good transitions
• Scenes aren't too long
• The zoom on Rachael is visually pleasing

Improvements

• The scenes could fit the music better
• When the music slows down, we could maybe slow down the footage to reflect it
• Potentially having someone singing/lip-syncing and more dancing
• Shorten down the escalator scene
• Some really shaky scenes may need to be re-shot
• Sync some movements with the song
• The first scene seems out of focus
• Change the swipe transition
• Increase the lighting during interior shots while editing as it's under-exposed
• The walking shot at the end is a long single shots, and could be broken up with jump cuts, but this may not work.